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Archive for the ‘greeting’ Category

Bell Ringers

Akron Kiwanis

During the ‘Season of Giving,’ most of us are aware that churches and nonprofit organization rely upon the generosity of others for their operations.

Lest we forget, we often receive several letters, emails, phone calls, and of course we will see the Salvation Army bell ringers. However, while most of us are on the receiving end of soliciation… very few of us are aware of the great amount of detail and effort that larger nonprofit organizations use to research and track our giving habits.

Just like retailers and credit companies, many larger nonprofit organizations rely upon market research and public information to learn about our philanthropic passions and wealth. In a recenet NYT article, “Taking Fundraising to the Next Level, author Rob Lieber highlights just how a larger nonprofit organization like a hospital, college, or major foundation will likely track your information.

For most small nonprofit leaders, and most donors, this article will likely be the first time that you see how professional fundraising is done, and like the author, I would say that I support their efforts- even if it seems a little unsettling.

As I read this article, I thought it would also be a great way to help leaders of smaller nonprofit organizations see the bigger picture and learn how some of the biggest and best fundraisers in America support their causes and philanthropy organizations.

Enjoy the reading and have a Merry Christmas.

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Picture of Twitter Bird

some_communication

Last week I was interviewed by MSNBC for an article about how churches are using social media (read it here). As I prepped for the article, I created a list of reasons why churches should consider using Social Media (SM).

5 Reasons to Consider Using Social Media for Your Church:

  1. Local Context– Unlike most communication mediums, SM is grassroots based- meaning it provides a powerful way to reach out to people in your specific community.
  2. Be Present in the Conversation about You– People discuss all kinds of issues on SM- including their church. In order to be part of conversation, you need to be present. This is especially key when communicating about brand, major events, or in times of a crisis.
  3. Reach Gen X and Millenials– Younger generations are skeptical about institutional church- SM offers a way to engage with them, whereas they would be hesitant walk into a church building.
  4. Connect with People not Present– SM offers tools to connect with people who are unable to be physically present- traveling, hospital, shut-ins, etc. With SM they can participate live or by watching/engaging with an event later.
  5. Facilitate Conversation– more than just telling people about your church and its ministry, SM provides a place for a larger conversation where everyone has a voice- providing more transparency and accountability for organizations.

If you want to consider how Social Media can improve the operations and ministry of your church, I would also encourage you to follow Rev. Courtney Richards on facebook or twitter (@c_rev) – links are for her pages.

Courtney is a minister at Geist Christian Church in Indianapolis (facebook link), and when I asked her about SM, she said, “I use SM all the time to keep us with members and with what is going on in the community. It has been great way to reach out to people and to offer either a word of support or to give someone a shout out for their hard work.”

If you are considering using Social Media, feel free to read a number of blogs that I have posted here, and to also find someone in your local community who can assist you. You can begin by just listening and observing first, and then jump in as you feel ready.

Blog Notes: Special thanks to Courtney Richards for the quote and letting me share her online twitter profile.

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On Monday I was interviewed by Alex Johnson, a reporter for MSNBC.com about how churches are using social media.

In the interview I really tried to stress that churches really have a great opportunity to connect with their local communities (via social media), and that the conversation was taking place, with or without their official presence.  Here is the link to the full article: “For Some Churches, The Internet Clicks; for Others It Doesn’t”

social media

some_communication

Much of article focuses on how different denominations and local churches have adapted to using social media.  But, the article also helps to spell out that congregations need to think through how they plan to use it.  It is not enough just to create a facebook page or to have a static website.  Instead, churches really need to think about their ‘brand’ and what messages they hope to convey to their potential audience.

As you read the article, here are some helpful questions to ask about your church’s use of Social Media:

  1. Who are we trying to target?
  2. What is our overall goal for using Social Media
  3. What messages should we try to communicate?
  4. How can we participate in the conversation, rather than just push out information? (more…)

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Worship Bulletin

Paulo Brabo

Over the past three weeks, I have been a visitor to three different churches, and at each, I was struck by what their worship bulletin (program) told me about the congregation and its overall ministry.

Here are some questions to consider as you review your bulletin:

  • Does your bulletin look historic or modern?– Visiting a traditional and historic church, it was no surprise that their bulletin looked out of date. It looked like the church had not updated their bulletin design since the 1980’s. In contrast one church’s bulletin had a more recent design, with colors, that conveyed a sense of life in the church.
  • Does your bulletin have pictures and colors?– similar question, but a good one to consider as we increasingly live in a world defined by visual images.
  • Is your bulletin easy to read?-This is more than just the size of your font. Hopefully the layout and flow of your bulletin is easy to read by visitors who will not be familiar with the rituals of your worship.
  • Does your bulletin welcome visitors?- Certainly a welcome note is helpful, but does it help give instructions for people who are unfamiliar with when to stand, sit, sing, take communion, pray out loud, etc?
  • Is more than half of your bulletin about the news of the church?- Some news and announcements can be good, but often (more…)

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Pew Research Quiz Logo

Pew Research Quiz Logo

There is a lot of conversation in the business world about how to connect with Generation Y, aka the ‘Millennial Generation,’ as they grow and transition from youth into adulthood.

If you are not familiar with the Highlights of this group, here are a few:

  1. Currently largest generation in the USA (yes bigger than Boomers)
  2. More ethnically and racial diverse than most of USA population
  3. Less religious than most of USA population
  4. More educated than most of USA population
  5. Highly technology integrated and multi-taskers (more…)

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Yesterday, I talked about how technology can bridge the accountability gap that separates donors from beneficiaries, and in the post I shared that I would write 3 blogs showing how such examples can be used. This is the first of three posts.

Have you ever experienced listening to a member of  a church, or nonprofit organization, who can’t clearly articulate the mission or the impact of the organization?

Maybe the experience came as a friend asked you to donate money to support a charity. Or maybe, it happened when someone invited you to church, or as a friend described why they volunteers their time.

In many cases, these experiences are awkward attempts to tell the story of an organization. However, because most of these stories are told by volunteers or members, they often miss the true power of sharing the core mission and impact of an organization.

Given this experience, many organizations are now turning to technology to help them to:

  1. Tell the Story- Using their own words and images (pictures, blogs, videos, etc) (more…)

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This is a Guest Blog by Matthew Harris-Gloyer.

I’ve been frequenting Kansas City coffee shops as of late because I have found that I do not work well at home.  I do not have an office to write in so coffee shops have become my ‘work space.’  I like one particular coffee shop on the KC plaza.  They play music I like and there is interesting art on the walls that is switched regularly.  There are often people in there for similar reasons as I: study, typing, business conversations, theology students trying out pastoral care.  The atmosphere is just right for me.  The energy is right for me to focus and to get stuff done.

One thing that I noticed this morning as I was ordering and then paying for my coffee and cinnamon muffin was that I put down a tip for the barista (that’s the beougois name for workers in a coffee shop).  The fact that I tipped was not novel.  What was interesting to me was the revelation of why I tipped.  I was initially encouraged to tip because of the service that I received.  The barista offered to warm up my muffin, asked if I wanted dark or light roast (dark, of course!) and room for cream in my coffee.  I thought to myself, “This is great!  I feel listened to and appreciated as an individual.”  Yet, what sealed the deal was the smile that I received at the hand off, when the coffee passed from the barista’s hand to mine.  At that moment, I felt my ‘heart strangely warmed.’  I felt the holiness of human recognition and experienced a communion of spirit.

As I sat down, I sipped my cafe caliente and the cynic emerged.  Was the smile simply the manifestation of a corporate-capitalist and profit-focused marketing policy to bribe customers into subsidizing the barista’s meager salary?  Was I simply paying for coffee and a muffin?  Or, was I also paying for a smile? (more…)

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